Marketing Overview
With world-renowned monuments, breathtaking landscapes, warm hospitality, rich Native American culture, and Western heritage, South Dakota is a state with a unique brand story to tell. As representatives of the great faces and great places of South Dakota, it's our responsibility to make sure our year-round and seasonal campaigns & programs target the right regional, national and international audiences. To succeed, we use the most effective channels to place award-winning creative that stands out, all while staying ahead of the evolution in how people plan their vacations.
We’re proud of the increased awareness we’ve made through our efforts in target markets, and we’re always looking for ways to involve more of our partners throughout the state. We want to share what we’ve learned to make the industry better. Travel South Dakota's cooperative marketing programs will help you find more ways than ever to actively participate in our targeted marketing campaigns. By pooling resources, we can reach a broader audience and make your advertising dollars go further.
Marketing Programs and Information
South Dakota Rooster Rush - 2025
Pheasant hunting is a major draw for South Dakota each fall. It is a tradition for many families and friends in communities across the state and country. Travel South Dakota is once again joining with South Dakota communities to celebrate this tradition with the Rooster Rush campaign.
This program offers a great opportunity to welcome hunters, conservationists, families and friends into your communities this fall. Don't miss this chance to get your community involved.
PARTNERSHIP OPPORTUNITIES
Travel South Dakota promotes this campaign statewide in an effort to involve as many communities as possible. We're prepared to help communities across South Dakota get started with their own Rooster Rush promotion.
- We offer funding assistance. There is limited availability. Requests will be reviewed and approved by Travel South Dakota.
DEADLINE: Thursday, August 28, 2025
- A limited supply of pre-designed and printed posters may be requested through Travel South Dakota. See more information about these promotional materials.
- Travel South Dakota will recognize a community with the Rooster Rush Cacklin` Community Award during the 2026 Governor’s Conference on Tourism.
AWARD DEADLINE: Thursday, November 13, 2025
BENEFITS
- As an industry member who benefits from and supports outdoor enthusiasts, you will show hunters that South Dakota has outstanding pheasant hunting and works collaboratively to welcome hunters from every corner of the country and the world.
- Promoting Rooster Rush in your community and, if possible, hosting special Rooster Rush events will make out-of-state hunters feel welcome, and could keep them coming back year after year.
TOOLKIT
We put together a Rooster Rush Toolkit that will help you develop your own Rooster Rush promotion. The kit includes logo files, logo usage guidelines, ideas for events and promotions in your community, economic impact information, media relations strategies and social media outlets.
FOR INFORMATION
For more information, contact Thad Friedeman, Senior Marketing Services Coordinator, at 605-773-5329 or [email protected].