Webinar Series

The SD Department of Tourism’s webinar series offers fascinating & timely information relevant to the tourism industry. On this page, you’ll find the date, topic, and registration info for future webinars as well as recordings and presentations of previous webinars. If there’s a specific topic you’d like to see covered in a future webinar, please contact Calvin Bloemendaal.


Future Webinar

POSTPONED FROM MARCH, 24, 2020; NEW DATE TO BE DETERMINED - In 2019, The South Dakota Department of Tourism worked with Destination Analysts and Miles Partnership to conduct a study of TravelSouthDakota.com users to determine their browsing behavior, engagement, content preferences, and the impact it had on their vacation planning. Join us at 2 p.m. (CT) on March 24 for an engaging look at these findings and to hear about recommendations for TravelSouthDakota.com and how this is valuable to the South Dakota Department of Tourism’s business and community partners.

A Visitor’s Journey on TravelSouthDakota.com
Date and time: Tuesday, March 24, 2020 @ 2 PM Central - POSTPONED
Presented by: TBD

  • Browsing behavior
  • Engagement
  • Content preferences
  • Impact on vacation planning

This webinar will be available via Zoom. For most participants, you will simply need to click the link provided in the confirmation email to be able to join the webinar. If you are uncertain if you can connect, you can read about the system requirements on the Zoom website.

Once you call into the session, please turn your phone to mute during the webinar. Participants will be able to submit questions by typing them into the messaging functionality during the webinar. There will also be time for Q&A at the end of the session. (If you only want to listen and/or run into any problems with logging on to Zoom, phone-only access is an option.)

This webinar will be recorded and a link to the recording will be sent to participants following the presentation.



Previous Webinars

Department of Health COVID-19 Updates for Tourism Businesses
Date and time: Wednesday, July 22, 2020
Presented by: South Dakota Department of Health

  • Overview of COVID-19 in South Dakota
  • Status update by region (specifically by retail and food industry)
  • How businesses can protect staff and customers and prevent COVID-19
  • Food/Restaurant guidance
  • What to do if you have a positive case in your business
  • Role of COVID-19 Testing

Webinar Recording

Department of Health COVID-19 Update webinar deck (PDF)


Explaining Travel Tradeshows
Date: Prerecorded in July
Presented by: Cole Irwin, Global Travel and Trade Director

  • Defining travel tradeshows
  • Exploring different types of tradeshows
  • Deciding which tradeshow is right for your business
  • Preparing for your first tradeshow
  • Following up after you attend a tradeshow

Webinar Recording


Why and How to Host Travel Trade Professionals to Your Business
Date: Prerecorded in July
Presented by: Calley Worth, Global Travel and Trade Representative

  • Defining familiarization tours
  • Exploring different types of familiarization tours
  • Why host a familiarization tour
  • How to verify potential familiarization participants
  • Day of familiarization tour
  • Following up after you host a familiarization tour

Webinar Recording

Familiarization Tours Webinar Deck (PDF)


Contracting with International Travel Trade
Date: Prerecorded in July
Presented by: Alexa Dorn, Global Travel and Trade Representative

  • Defining travel trade terms
  • Why you should work with the travel trade
  • Explaining receptive operators
  • Explaining the channels of distribution and pricing structure
  • How to start

Webinar Recording

Contracting with International Travel Trade Webinar Deck (PDF)


COVID-19 Update
Date: Wednesday, April 29, 2020
Presented by: Secretary Hagen, Jaime Wood, Erin Francis-Cummings, Kelsey Waite, Tourism staff

  • SBA and new relief programs
  • Research on visitor sentiment and travelers’ thought processes from Destination Analysts
  • Up-to-date statistics from Smith Travel Research
  • Marketing and public relations efforts
  • Governor Noem's "Getting Back To Normal Plan"

Webinar Recording

COVID-19 Update webinar deck (PDF)


Research, Marketing, and Industry COVID-19 Update
Date: Wednesday, April 8, 2020
Presented by: Governor Noem, Secretary Hagen, Chris Davidson, Tourism staff

  • Impact of COVID-19 on destination organizations
  • COVID-19-related research
  • Tourism's marketing efforts and rebound campaign
  • Tourism's on-going PR efforts

Webinar Recording

COVID-19 Update webinar deck (PDF)


SBA Economic Injury Disaster Loan Information for the Tourism Industry
Date and time: Thursday, March 26, 2020 @ 10 AM Central
Presented by: various presenters

  • Loan Application Process
  • Required Documentation
  • Loan Disbursements
  • What Can the Funds be Used for
  • Who is Eligible
  • Business Resources and Assistance

Webinar Recording

SBA Loan Assistance Webinar Questions & Answers (PDF)

SBA & SBA Resource Partner Contact Information (PDF)

SBA Lenders in South Dakota (pp. 28-33 of the Small Business Resource Guide) (PDF)


Apprenticeships 101: Everything you Wanted to Know About Starting Your Own Apprenticeship Program
Date and time: Wednesday, February 12, 2020 @ 10 AM Central
Presented by: Samantha McGrath, South Dakota Department of Labor and Regulation

  • Learn the basics of apprenticeships
  • Build a skilled workforce
  • Fill job openings
  • Help reduce employee turnover

Webinar Recording


South Dakota Week of Work
Tuesday, January 7, 2020 @ 10 AM Central
Presented by: Sec. Marcia Hultman, South Dakota Department of Labor and Regulation

  • Hear about the current workforce landscape of South Dakota, including youth participation rates
  • Understand the importance of providing those first work-based learning experiences
  • Learn how the South Dakota Week of Work can benefit your business and how to create activities
  • Get updates on the Career Launch SD and Start Today SD initiatives

Webinar Recording


Revealing the South Dakota Visitor
Wednesday, November 20, 2019 @ 10 AM Central
Presented by: Sindy Diab, Director of Research Accounts, MMGY Travel Intelligence (formerly DK Shifflet)

  • Average Length of Stay
  • Size of Travel Party
  • Average Spend Per Visitor/Travel Party
  • When they Travel Here
  • Top Origin Cities

Webinar Recording

Webinar Deck


Portrait of the America Traveler
Wednesday, September 11, 2019 @ 10 AM Central
Presented by: Chris Davidson, EVP of Insights and Strategy, MMGY Global

  • Travel Behavior and Intentions
  • Demographics
  • Destination Selection
  • Media Usage
  • Information Sources

Webinar Recording


Enhancing the Visitor Experience
Thursday, June 6, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Jacey Jessop

  • Tips for good service before they arrive
  • Making the first impression
  • Observe the customers behavior and non-verbal signals
  • Listening to Understand
  • Dealing with Difficult Customers

Webinar Recording

Webinar Deck


Marketing on a Budget
Wednesday, April 3, 2019 @ 10:00 AM Central
Presented by: Erin Weinzettel and Mike Gussiaas

  • Effective Partnerships
  • Power of Word of Mouth & Brand Ambassadors
  • Promotions, Negotiations & Enhancing Your Brand

Marketing on a Budget Webinar Google My Business Worksheet

Webinar Recording

Webinar Deck


Business and Basics
Thursday, March 28, 2019 @ 10:00 AM Central
Presented by: Laura Mitchell and Mike Gussiaas

  • Goals and Brand Identity
  • Claiming your Online Property
  • Making your Business Known

Business and Basics Webinar  Brand Building Exercise  

Business and Basics Webinar Claim Your Listings Worksheet

Webinar Recording

Webinar Deck


Understanding Your Audience and Why it Matters
Wednesday, March 20, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Matt Hammer

  • Knowing your Audience
  • Creating your Message
  • Interacting with your Audience


Webinar Recording 


Rise of the Hyper Informed Traveler
Wednesday, March 15, 2018 @ 2:00 PM Central
Presented by: Kirk Hulstein and Chris Adams

  • Travel Media Landscape
  • Sources of Information for Travelers
  • How Americans Plan their Vacations
  • Create and Distribute the Right Content

Webinar Recording

Webinar Slides