Webinar Series

The next in the Department of Tourism webinar series is “Revealing the South Dakota Visitor”. In this short, 45-minute webinar, Sindy Diab with DK Shifflet will cover the latest study to reveal the average South Dakota visitor, including how much they spend, how long they stay, who they travel with, and where they are traveling from. We’ll also get a glimpse into the breakdown of what activities most visitors participate in while on their vacation here. 

Revealing the South Dakota Visitor
Date and time: Wednesday, November 20, 2019 @ 10 AM Central
Presented by: Sindy Diab, Director of Research Accounts, DK Shifflet

  • Average Length of Stay
  • Size of Travel Party
  • Average Spend Per Visitor/Travel Party
  • When they Travel Here
  • Top Origin Cities


This webinar will be available via Zoom. For most participants, you will simply need to click the link provided in the confirmation email to be able to join the webinar. If you are uncertain if you can connect, you can read about the system requirements on the Zoom website.

Once you call into the session, please turn your phone to mute during the webinar. Participants will be able to submit questions by typing them into the messaging functionality during the webinar and there will also be time for Q&A at the end of the session. (If you only want to listen and/or run into any problems with logging on to Zoom, phone-only access is an option.)

This webinar will be recorded and a link to the recording will be sent to participants following the presentation. There will also be a resource guide and one-sheeter that will be provided for future reference.



Previous Webinars

Portrait of the America Traveler
Wednesday, September 11, 2019 @ 10 AM Central
Presented by: Chris Davidson, EVP of Insights and Strategy, MMGY Global

  • Travel Behavior and Intentions
  • Demographics
  • Destination Selection
  • Media Usage
  • Information Sources

Webinar Recording


Enhancing the Visitor Experience
Thursday, June 6, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Jacey Jessop

  • Tips for good service before they arrive
  • Making the first impression
  • Observe the customers behavior and non-verbal signals
  • Listening to Understand
  • Dealing with Difficult Customers

Webinar Recording

Webinar Deck


Marketing on a Budget
Wednesday, April 3, 2019 @ 10:00 AM Central
Presented by: Erin Weinzettel and Mike Gussiaas

  • Effective Partnerships
  • Power of Word of Mouth & Brand Ambassadors
  • Promotions, Negotiations & Enhancing Your Brand

Marketing on a Budget Webinar Google My Business Worksheet

Webinar Recording

Webinar Deck


Business and Basics
Thursday, March 28, 2019 @ 10:00 AM Central
Presented by: Laura Mitchell and Mike Gussiaas

  • Goals and Brand Identity
  • Claiming your Online Property
  • Making your Business Known

Business and Basics Webinar  Brand Building Exercise  

Business and Basics Webinar Claim Your Listings Worksheet

Webinar Recording

Webinar Deck


Understanding Your Audience and Why it Matters
Wednesday, March 20, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Matt Hammer

  • Knowing your Audience
  • Creating your Message
  • Interacting with your Audience


Webinar Recording 


Rise of the Hyper Informed Traveler
Wednesday, March 15, 2018 @ 2:00 PM Central
Presented by: Kirk Hulstein and Chris Adams

  • Travel Media Landscape
  • Sources of Information for Travelers
  • How Americans Plan their Vacations
  • Create and Distribute the Right Content

Webinar Recording

Webinar Slides