Webinar Series

The Department of Tourism’s Webinar Series offers useful & timely information relevant to the tourism industry. On this page, you’ll find the date(s), topic(s), and information about future webinars, as well as recordings and presentations of previous webinars. If there’s a specific topic you’d like to see covered in a future webinar, please contact Industry Outreach & Development Representative Calvin Bloemendaal.
 

More webinars are in the works. We are currently looking at offering future sessions in June, October and December 2021. Information will be shared here and in the monthly Mile Marker as it becomes available.

 


 

General notes for Department of Tourism-hosted webinars:

This webinar will be available via Zoom. For most participants, you will simply need to click the link provided in the confirmation email to be able to join the webinar. If you are uncertain if you can connect, you can read about the system requirements on the Zoom website.

Once you call into the session, please turn your phone to mute during the webinar. Participants will be able to submit questions by typing them into the messaging functionality during the webinar. There will also be time for Q&A at the end of the session. (If you only want to listen and/or run into any problems with logging on to Zoom, phone-only access is an option.)

This webinar will be recorded and a link to the recording will be sent to participants following the presentation.

 


Previous Webinars

Department of Tourism’s Spring Update
Tuesday, April 20, 2021 and Wednesday, April 21, 2021
Presented by: Jim Hagen and Tourism staff

  • General Department of Tourism updates
  • Global Media & Public Relations updates
  • Global Travel & Trade updates
  • Industry Outreach, Development & Research updates
  • Global Marketing & Brand Strategy updates

Webinar Recording

Webinar deck (PDF)

 

Short Term Rental Properties in South Dakota
Tuesday, April 6, 2021
Presented by: Doug Schinkel (SD Dept. of Revenue)

  • What taxes do shared rental businesses owe the state, municipalities, BID Boards, etc.?
  • Are they actually paying these taxes? Who enforces this?
  • How are these shared rental properties regulated? What laws are they subject to?
  • What kinds of resources does the Dept. of Revenue have for the tourism industry to better understand how shared rentals are taxed and regulated?

Webinar Recording

Webinar deck (PDF)

 

AgritourismSD Informational Webinar (#3)
Thursday, March 25, 2021
Presented by: SDSU Extension and the Department of Tourism

  • Overview of AgritourismSD program details
  • In-depth review of curriculum/case studies

Webinar Recording

 

AgritourismSD Informational Webinars (#1 and #2)
Monday, March 8, 2021 -AND- Monday, March 15, 2021 (same content)
Presented by: SDSU Extension and the Department of Tourism

  • Overall definition of agritourism
  • Overview of AgritourismSD program objectives
  • Application process
  • Q&A for questions about the program

Webinar Recording

Webinar deck (PDF)

 

International Markets 101
prerecorded in March 2021
Presented by: Alexa Dorn, Global Travel and Trade Representative

  • Explore the target markets of United Kingdom, France, Benelux, Germany, Italy, Australia, Nordic, Canada, Japan, and China.
  • Market info including vacation leave, economic spend, travel trends, visitor interest, and more.

Webinar Recording

Webinar Deck (PDF)

 

Department of Health COVID-19 Updates for Tourism Businesses
Wednesday, July 22, 2020
Presented by: South Dakota Department of Health

  • Overview of COVID-19 in South Dakota
  • Status update by region (specifically by retail and food industry)
  • How businesses can protect staff and customers and prevent COVID-19
  • Food/Restaurant guidance
  • What to do if you have a positive case in your business
  • Role of COVID-19 Testing

Webinar Recording

Department of Health COVID-19 Update webinar deck (PDF)

 

Explaining Travel Tradeshows
prerecorded in July 2020
Presented by: Cole Irwin, Global Travel and Trade Director

  • Defining travel tradeshows
  • Exploring different types of tradeshows
  • Deciding which tradeshow is right for your business
  • Preparing for your first tradeshow
  • Following up after you attend a tradeshow

Webinar Recording

 

Why and How to Host Travel Trade Professionals to Your Business
prerecorded in July 2020
Presented by: Calley Worth, Global Travel and Trade Representative

  • Defining familiarization tours
  • Exploring different types of familiarization tours
  • Why host a familiarization tour
  • How to verify potential familiarization participants
  • Day of familiarization tour
  • Following up after you host a familiarization tour

Webinar Recording

Familiarization Tours Webinar Deck (PDF)

 

Contracting with International Travel Trade
prerecorded in July 2020
Presented by: Alexa Dorn, Global Travel and Trade Representative

  • Defining travel trade terms
  • Why you should work with the travel trade
  • Explaining receptive operators
  • Explaining the channels of distribution and pricing structure
  • How to start

Webinar Recording

Contracting with International Travel Trade Webinar Deck (PDF)

 

COVID-19 Update
Wednesday, April 29, 2020
Presented by: Secretary Hagen, Jaime Wood, Erin Francis-Cummings, Kelsey Waite, Tourism staff

  • SBA and new relief programs
  • Research on visitor sentiment and travelers’ thought processes from Destination Analysts
  • Up-to-date statistics from Smith Travel Research
  • Marketing and public relations efforts
  • Governor Noem's "Getting Back To Normal Plan"

Webinar Recording

COVID-19 Update webinar deck (PDF)

 

Research, Marketing, and Industry COVID-19 Update
Wednesday, April 8, 2020
Presented by: Governor Noem, Secretary Hagen, Chris Davidson, Tourism staff

  • Impact of COVID-19 on destination organizations
  • COVID-19-related research
  • Tourism's marketing efforts and rebound campaign
  • Tourism's on-going PR efforts

Webinar Recording

COVID-19 Update webinar deck (PDF)

 

SBA Economic Injury Disaster Loan Information for the Tourism Industry
Thursday, March 26, 2020
Presented by: various presenters

  • Loan Application Process
  • Required Documentation
  • Loan Disbursements
  • What Can the Funds be Used for
  • Who is Eligible
  • Business Resources and Assistance

Webinar Recording

SBA Loan Assistance Webinar Questions & Answers (PDF)

SBA & SBA Resource Partner Contact Information (PDF)

SBA Lenders in South Dakota (pp. 28-33 of the Small Business Resource Guide) (PDF)

 

Apprenticeships 101: Everything you Wanted to Know About Starting Your Own Apprenticeship Program
Wednesday, February 12, 2020
Presented by: Samantha McGrath, South Dakota Department of Labor and Regulation

  • Learn the basics of apprenticeships
  • Build a skilled workforce
  • Fill job openings
  • Help reduce employee turnover

Webinar Recording

 

South Dakota Week of Work
Tuesday, January 7, 2020
Presented by: Sec. Marcia Hultman, South Dakota Department of Labor and Regulation

  • Hear about the current workforce landscape of South Dakota, including youth participation rates
  • Understand the importance of providing those first work-based learning experiences
  • Learn how the South Dakota Week of Work can benefit your business and how to create activities
  • Get updates on the Career Launch SD and Start Today SD initiatives

Webinar Recording

 

Revealing the South Dakota Visitor
Wednesday, November 20, 2019
Presented by: Sindy Diab, Director of Research Accounts, MMGY Travel Intelligence (formerly DK Shifflet)

  • Average Length of Stay
  • Size of Travel Party
  • Average Spend Per Visitor/Travel Party
  • When they Travel Here
  • Top Origin Cities

Webinar Recording

Webinar Deck (PDF)

 

Portrait of the America Traveler
Wednesday, September 11, 2019
Presented by: Chris Davidson, EVP of Insights and Strategy, MMGY Global

  • Travel Behavior and Intentions
  • Demographics
  • Destination Selection
  • Media Usage
  • Information Sources

Webinar Recording

 

Enhancing the Visitor Experience
Thursday, June 6, 2019
Presented by: Kirk Hulstein and Jacey Jessop

  • Tips for good service before they arrive
  • Making the first impression
  • Observe the customers behavior and non-verbal signals
  • Listening to Understand
  • Dealing with Difficult Customers

Webinar Recording

Webinar Deck (PDF)

 

Marketing on a Budget
Wednesday, April 3, 2019
Presented by: Erin Weinzettel and Mike Gussiaas

  • Effective Partnerships
  • Power of Word of Mouth & Brand Ambassadors
  • Promotions, Negotiations & Enhancing Your Brand

Marketing on a Budget Webinar Google My Business Worksheet

Webinar Recording

Webinar Deck (PDF)

 

Business and Basics
Thursday, March 28, 2019
Presented by: Laura Mitchell and Mike Gussiaas

  • Goals and Brand Identity
  • Claiming your Online Property
  • Making your Business Known

Business and Basics Webinar  Brand Building Exercise  

Business and Basics Webinar Claim Your Listings Worksheet

Webinar Recording

Webinar Deck (PDF)

 

Understanding Your Audience and Why it Matters
Wednesday, March 20, 2019
Presented by: Kirk Hulstein and Matt Hammer

  • Knowing your Audience
  • Creating your Message
  • Interacting with your Audience

UNDERSTANDING YOUR AUDIENCE & WHY IT MATTERS ONE-SHEET

Webinar Recording 

 

Rise of the Hyper Informed Traveler
Wednesday, March 15, 2018
Presented by: Kirk Hulstein and Chris Adams

  • Travel Media Landscape
  • Sources of Information for Travelers
  • How Americans Plan their Vacations
  • Create and Distribute the Right Content

Webinar Recording

Webinar Slides (PDF)