Thad Friedeman
- Coordinates and supports Global Marketing strategies and efforts
- Implements Brand Standards
- Supports Global Marketing campaigns
- Manages South Dakota Logo usage and Great 8 Logo usage
- Provides ad design tips
Michele Ganschow
- Coordinates flow of all Global Marketing efforts
- Supports Global Marketing campaigns
- Supports Global Travel & Trade collateral efforts
Alexa Dorn
- Manages and implements marketing partnership programs
- Manages A La Carte Cooperative Marketing program
- Assists and coordinates Global Marketing campaigns
Ciara Forest
- Destination development program strategy
- Industry liaison for west (Black Hills & Badlands) and central (Missouri River) regions
- TAP Grant program administration
- Community visits
- Industry workshops coordination
- Cooperative Marketing program promotion
- Tourism development project management
Ann DeVany
- Manages Department’s websites
- Manages digital communications to industry
- Deploys digital communications to industry
Community Cooperative Marketing Program
Every year, we invite visitors from across the country and around the world to experience the Great Faces and Great Places of South Dakota. In order to attract even more guests to our communities and state, we’ve created a cooperative marketing program using a tiered approach that leverages Travel South Dakota’s efforts along with other partner efforts.
Regardless of your marketing budget and goals, you will find a tier that works for you. No matter what tier you choose, the elements included in each give every community access to: travel industry experts, industry knowledge, advanced technology and audience targeting, first-rate media partners, and award-winning creative development.
For more information, check out the 2026 program booklet.
If you have questions about this or any of the available programs, contact Ashley Worth or call 605-773-3301.
2026 Community Cooperative Marketing Program Booklet