The Ben Black Elk Award commemorates Ben Black Elk, who personally greeted visitors at Mount Rushmore National Memorial for more than 27 years. The award is presented annually to an individual who makes outstanding contributions to South Dakota's visitor industry.

Presented to
Lucille Holsether

Lucille Holsether, Wall, accepts the 2024 Ben Black Elk Award from Secretary Jim
Hagen and Governor Kristi Noem at the 2024 Governor's Conference on Tourism.

downloadable, hi-res version of this photo (300 dpi)

Lucille Holsether has a genuine love for both our visitors and the state itself. Her dedication to promoting our state's unique attractions, history and culture has made a profound and lasting impact on this industry. Lucille's extensive knowledge of South Dakota's destinations, landmarks and hidden gems is evident in every interaction and visitor engagement. Countless travelers have left South Dakota with lasting memories thanks to her guidance and enthusiasm. For 30+ years, Lucille has served as a travel counselor at the Wasta Welcome Center and Minute Man Missile Historic Site Visitor Center.

“Lucille’s contributions have boosted our tourism industry and enriched the lives of those who have had the pleasure of meeting her,” said Gov. Noem. “Her dedication and passion are an inspiration to us all.”
 

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