National Travel & Tourism Week
May 3-9, 2020


As of March 24, 2020, the 2020 National Travel and Tourism Week activities have been cancelled.



Join us in celebrating National Travel and Tourism Week (NTTW) 2020. Rallies, events and celebrations will be happening across the country during NTTW. We invite all our tourism partners to join us in spreading the message of “Travel Matters” throughout our state and communities. As an important part of the South Dakota tourism industry, you know how vital visitors are to our state. Now it’s time to share that message with all South Dakotans!

As a department, we will be holding press conferences on each side of the state on Monday, May 4, to help get statewide coverage for the week ahead. We will be working with Governor Noem to get a proclamation declaring May 3-9, 2020, as “National Travel and Tourism Week” in South Dakota. We have also arranged for the beautiful Arc of Dreams in Sioux Falls to be lit up in red all week in celebration of travel. A special finale is being planned for Chamberlain on Saturday, May 9. There will be a powwow at the foot of the Dignity statue. Check back for more information on these and other events happening.

Please check out the "How to Celebrate" guide and toolkit, below, to build your own NTTW plan. Whether you decide to hold a rally, an “after hours” business event, a media blitz, or some fun local campaign, we want to know about it. Please reach out to us and share with us how you are celebrating. If there’s a way we can help, just let us know. Together, we can make National Travel and Tourism Week the best one yet in South Dakota!

The US Travel Association website offers templates to assist industry partners with reaching out to media and elected officials, planning local events and staging effective activities. To get started, simply check out the following tools to help you make the most of NTTW 2020.


How To Celebrate National Travel and Tourism Week 2020 Guide (PDF)

NTTW 2020 Toolkit




For more information or to request the presence of a Tourism Official at your NTTW event, please contact Natasha Bothun, Strategic Partnerships & Events Manager, at 605-773-3301 or [email protected].