2020 Governor's Conference on Tourism

January 21-23, Pierre, South Dakota


2020 Conference Videos

South Dakota Tourism - 2019 “Why Travel Matters”

Great Faces, Great Places – South Dakota Visitor Testimonial

South Dakota Tourism – 2020 Great Faces, Great Places Anthem


2020 Conference Presentations and Handouts

To All the Economists I Loved Before (presentation, PDF 766 KB)
Anirban Basu

ROI Results in Working With the International Travel Trade/Inbound Operators (presentation, PDF 3 MB)
Jennifer Ackerson

The Power of Optimism (presentation, PDF 5.29 MB)
Steve Gross

Brand USA’s International Marketing Outlook and Strategy (presentation, PDF 11.4 MB)
Carroll Rheem

South Dakota Department of Tourism 2020 Marketing (presentation, PDF 17.3 MB)
Mike Gussiaas, South Dakota Department of Tourism


2020 Annual Awards

Awards presented at the 2020 Governor’s Conference on Tourism



2020 South Dakota Governor's Conference on Tourism - Great Faces, Great Places