Data and marketing research is a key component in any destination marketing organization’s toolkit. We strive to make the data usable, for us and our industry, whether it be through the Monthly Travel Indicators Dashboard, below, or the new Visitation Forecast and Economic Impact dashboards. Data is also shared several times a year through the "Forecast & Insights" emails and various annual studies.

If there are specific questions that you have regarding visitation, markets, interest types, audience demographics or media preferences, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboard is best viewed on desktop or laptop.)

Visitation Forecast Dashboard                 Economic impact Dashboard