Rooster Rush 2022 Promotional Funds

Each Rooster Rush community may apply for up to $500 in funds to use on advertising and promotion. Funding requests are limited to regional tourism associations, CVBs, chambers of commerce, economic development corporations/offices, and civic organizations. The Department of Tourism has committed $15,000 for this promotion and has final discretion on maximum funding amount per community.



Full contact information and details about advertising and/or promotional items (including supporting attachments such as sales sheets, swag orders, etc.) must be emailed to [email protected]

Funding requests must be emailed on or before Wednesday, August 24, 2022.


  • Promotional Items/Swag - see examples
    • t-shirts *
  • Direct Mail Advertising
  • Email Advertising
  • Print Advertising - see examples
  • Radio Advertising
  • Other

*Embroidery & Screen Works (EASW) out of Yankton has created an online shop for ordering Rooster Rush t-shirts. Three style and color options are available, with all three having the same design (year not included). Your orders should be placed directly with EASW and they will bill you for the amount due. Once awarded, your Rooster Rush Promotional Funds may be used toward payment of these shirt orders.

PLEASE NOTE: The deadline to order t-shirts is 11 a.m. on Thursday, September 8, and they are scheduled to be delivered to purchasers by EASW on September 26. Once you get to the EASW online shop, you may create an account, but it is not required to place an order. (If you create an account, you will be able to access your EASW order history in future years.) *** In the online shop website, any references to "SD Rooster Rush" = Embroidery & Screen Works, not the Department of Tourism. ***



For more information, contact Thad Friedeman, Senior Marketing Services Coordinator, at 605-773-3301 or [email protected].