With world-renowned monuments, breathtaking landscapes, warm hospitality, rich Native American culture, and Western heritage, South Dakota is a state with a unique brand story to tell. As representatives of the great faces and great places of South Dakota, it's our responsibility to make sure our year-round and seasonal campaigns & programs target the right regional, national and international audiences. To succeed, we use the most effective channels to place award-winning creative that stands out, all while staying ahead of the evolution in how people plan their vacations. 

We’re proud of the increased awareness we’ve made through our efforts in target markets, and we’re always looking for ways to involve more of our partners throughout the state. We want to share what we’ve learned to make the industry better. Travel South Dakota's cooperative marketing programs will help you find more ways than ever to actively participate in our targeted marketing campaigns. By pooling resources, we can reach a broader audience and make your advertising dollars go further.

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The South Dakota Department of Tourism’s mission is to promote the state as a premier vacation destination to all visitors and to support and serve the South Dakota visitor industry.

Tourism is separated into four teams specializing in media and public relations, travel and trade, marketing and brand strategy, and industry outreach and development. The four teams strive to tell the South Dakota story to potential visitors while keeping our marketing consistent.

Whether it’s promoting South Dakota's legacy attractions like Mount Rushmore National Memorial or our world class pheasant hunting experience, it’s a privilege to tell people about our great destinations. We love to tell the story of the rich culture of the Native Americans and the history of pioneers like Laura Ingalls Wilder.

The South Dakota Department of Tourism is made up of two divisions: Tourism and the South Dakota Arts Council. Together, we’re here to serve the people of South Dakota and all who come to meet our Great Faces and explore our Great Places.

Tourism's monthly electronic newsletter, The Mile Marker (formerly eFYI), keeps you abreast of projects and programs conducted by the Department of Tourism that support you as visitor industry business owners and managers.