<p>Travel South Dakota, in partnership with the South Dakota Retailers Association, is bringing in Rebecca Heiss for the <strong>2025 Spring Customer Service Seminars&nbsp;</strong>(formerly Spring Hospitality Training). Rebecca will travel across South Dakota sharing her message with frontline workers in seven communities. Anyone involved with a business relevant to the tourism industry is encouraged to attend the <strong>free</strong> trainings. Details can be found on the <a href="https://sdvisit.com/training-hospitality/spring-customer-service-semina… Customer Service Seminars</a>&nbsp;page.</p><p><strong>Monday, May 12</strong>&nbsp;– Deadwood and Custer<br><strong>Tuesday, May 13</strong>&nbsp;– Rapid City and Pierre<br><strong>Wednesday, May 14</strong>&nbsp;– Sioux Falls and Yankton<br><strong>Thursday, May 15</strong>&nbsp;– De Smet</p>

<p>ESTO is the leading annual learning and knowledge-sharing forum for destination marketing professionals. This dynamic and acclaimed conference features three nonstop days of relevant, engaging content.</p><p>To remain competitive in today's consumer landscape, DMOs and state tourism offices&nbsp;know: You simply can't miss ESTO.&nbsp;</p><p>ESTO 2025 will be held August 17-19 in Phoenix, Arizona.</p>