One of Travel South Dakota's goals is to spread travelers more completely around the state and to introduce visitors to the many "hidden gems'" and out-of-the-way places that South Dakota has to offer. The South Dakota Passports Program makes it easy for visitors and locals to discover unique places, businesses, and experiences across the state — all through a free, mobile-friendly pass.
CURRENT PASSPORTS INVOLVEMENT & PROMOTION FREQUENTLY ASKED QUESTIONS CONTACT
Current Passports
As of May 2026, there are 11 different passports highlighting more than 500 South Dakota locations. Last year was the third full year of the program and the 10 passports running in 2025 had strong results, including 17,664 total signups and 55,759 total check-ins. These results reinforce how effective the program is at encouraging exploration, repeat visitation, and discovery across South Dakota.
Signature Collection:
- Great Finds Passport – Discover hidden gems and local favorites. (launched 2022)
- State of Create Passport – Explore South Dakota’s artistic side. (launched 2022)
- Peaks to Plains Passport – Find breathtaking outdoor adventures. (launched 2023)
- Tribal Nations: Oceti Sakowin Passport – Experience Indigenous culture and history. (launched 2023)
Regional Collection
- Head for the Hills Passport – Enjoy family-friendly Black Hills attractions. (launched 2024)
- Family Fun Escapes Passport – Perfect for kid-approved adventures in southeast SoDak. (launched 2024)
- Northbound Family Adventures Passport – Discover eats, treats, and hidden gems in the northeast. (launched 2024)
- Missouri River Getaway Passport – Explore scenic spots and activities along the Missouri River and in central SoDak. (launched 2024)
Thematic Collection
- Autumn Adventures Passport – All things cozy and fall in South Dakota. (launched 2025)
- Stars & Stripes Passport – Celebrating the 250th birthday of the United States. (launched 2025)
- Agritourism Adventures Passport – Experience authentic farm, ranch and rural attractions. (launched 2026)
Involvement & Promotion
Travel South Dakota welcomes and encourages the industry to be a part of the South Dakota Passports. Whether you are an entity that would like to be included in the current or future passports or you just want to help get the word out about this fun and interactive program, we offer options for everyone.
Want to Get Involved?
Want to have your business, attraction, event or location featured in a South Dakota Passport? Each year, Travel South Dakota updates the program with new destinations and experiences. If you own or know of a hidden gem that should be included, we’d love to hear from you! Contact Alexa Dorn to start the process.
In addition, the passports are also a valuable staff training tool. Whether you work at an attraction, lodging property, restaurant, retail shop or visitor center, the passports help build destination knowledge and provide dozens of options to explore more in the state (and earn points for free swag).
Ways to Promote the Program
- Request Promotional Materials – Posters and rack cards are available for businesses to display, whether you are a passport participant or not.
- Access Promotional Resources - Download social badges, posters, logos and more from our "Passport Assets" Dropbox folder to help with promoting the program.
- Share on Social Media – Promote the program and your participation using the official hashtag #HiFromSD.
- Encourage Visitors to Explore – Help passport holders continue their journey by directing them to other participating locations.
Program Promotion & Visibility
Travel South Dakota promotes the South Dakota Passports Program through multiple channels, including the South Dakota Vacation Guide, the Interstate Welcome Centers, email marketing, digital and social media efforts, and on TravelSouthDakota.com. Bandwango also keeps participants engaged with email and text reminders, encouraging check-ins and continued exploration. These efforts ensure strong visibility and drive participation, making it easy for visitors to discover and enjoy South Dakota’s unique experiences.
FOR INFORMATION
For more information, please contact Alexa Dorn, Marketing Campaigns & Projects Manager, at 605-773-3301 or [email protected].