Data and marketing research is a key component in any destination marketing organization’s toolkit. We strive to make the data usable, for us and our industry, whether it be through the Monthly Travel Indicators Dashboard, below, or the new Visitation Forecast and Economic Impact dashboards. Data is also shared several times a year through the "Forecast & Insights" emails and various annual studies.

If there are specific questions that you have regarding visitation, markets, interest types, audience demographics or media preferences, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboard is best viewed on desktop or laptop.)

Visitation Forecast Dashboard                 Economic impact Dashboard

Travel South Dakota’s Visitation Forecast Model is a real-time estimate of what the volume of visitation might be 45 days out. 

The model utilizes several data sources to function. The Adara Ecosystem provides hotel booking data. This data is sourced at a level of detail to allow an understanding of not just the booking itself, but when travelers will be staying in a destination. This is joined with STR reports to understand how well the booking data correlates with occupancy percentages at a real level, as well as transient lodging occupancy. To forecast beyond that, an Exponential Smoothing Model is deployed. Exponential Smoothing takes into account historical data, seasonal trends, and seasonal data to predict what visitation volume will look like three to four weeks out.

For more information, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboards are best viewed on desktop or laptop.)

Travel Indicators Dashboard                 Economic impact Dashboard

FOR INFORMATION

For more information, please contact Calvin Bloemendaal, Research Manager & Industry Liaison, at 605-773-3301 or [email protected].

The travel sector is an integral part of the South Dakota economy. Visitors generate significant economic benefits to households, businesses, and governments alike and represent a critical driver of the state’s economy. The Economic Impact Dashboard provides statistics on the economic value of visitors to South Dakota. The analysis is commissioned by Travel South Dakota and is conducted by Tourism Economics.

For more information, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboards are best viewed on desktop or laptop.)

Travel Indicators Dashboard                 Visitation Forecast Dashboard

FOR INFORMATION

For more information, please contact Calvin Bloemendaal, Research Manager & Industry Liaison, at 605-773-3301 or [email protected].