South Dakota Great Finds Passport

PROGRAM OVERVIEW

Travel South Dakota launched the South Dakota Great Finds Passport in January 2022, the first free mobile-exclusive pass in our partnership with Bandwango. Great Finds was created to make it even more fun for consumers to find hidden gems across the state. Using gamification, the Great Finds Passport encourages people to explore and experience out-of-the-way places hidden throughout South Dakota.

BENEFITS        HOW IT WORKS        PROMOTIONAL EFFORTS        FREQUENTLY ASKED QUESTIONS        CONTACT

Summary

With the pass, visitors and locals can check in to designated Great Finds locations to unlock a broad range of fun South Dakota prizes based on the number of locations visited. Participating businesses can also offer discounts to users. The program delivery is seamless, with no app download needed. Instead, the pass is simply accessed through TravelSouthDakota.com. Participant location redemption is followed through GPS-based tracking, with prize redemption tracked with the participant's passport application. Prizes are then shipped directly to participants. Click below to find a complete summary (PDF) of the Great Finds Passport program:

Great Finds Passport summary
 

Benefits

This free program is designed to attract visitors to lesser-known sites throughout South Dakota, at no cost to participating businesses, events and locations. Travel South Dakota awards prizes to participating consumers who check in at stops, each stop is worth 10 points. Prizes range from South Dakota Sticker Packs (100 points) to a South Dakota Osprey Backpack (500 points). For more information, check out our official South Dakota Great Finds page on TravelSouthDakota.com:

South Dakota Great Finds Passport
 

How It Works

The passport is a mobile-exclusive passport with no purchase necessary. The location redemption process is GPS-based, with visitors simply checking in to each location from their phone’s home screen.

In instances where a location offers a discount, passport holders simply present the given discount on their mobile pass to your staff to redeem, so long as the passport holder is in close enough proximity to your business. The deal or discount will be time stamped at the time of redemption.

South Dakota Passports steps

Timeline

The second year of the Great Finds Passport and points gathered through check-ins expire on April 1, 2024. Following April 1, 2024, passport holders are required to register for the passport again.
 

PROMOTIONAL EFFORTS

Locations Materials

Each featured business is provided with a Great Finds window cling and poster (examples, below). Businesses should display one or both of these elements prominently so visitors know they’ve found the correct location. Redemption instructions should be kept on hand for employees to reference if visitors have questions about the program. Download this PDF:

Redemption Instructions for South Dakota Passports

Download PDF of Great Finds Poster
 

South Dakota Great Finds window cling and poster

Passport Elements

As a key component of Travel South Dakota's marketing campaigns, the Great Finds Passport will receive strong promotion through Travel South Dakota-owned channels. The passports will be promoted on TravelSouthDakota.com with website personalization efforts, social media pushes and email program callouts, along with display and social promotion through paid media efforts. In addition, partners will be indicated as South Dakota Great Finds on TravelSouthDakota.com and in the South Dakota Vacation Guide with an in-line "SD Great Find logo" next to their listings.

South Dakota Great Finds screenshots

 

How to Promote

Travel South Dakota is excited to promote the Great Finds Passport through paid and owned media; however, it's appreciated when others want to assist in promoting the program. Here are a few ways in which communities, businesses and locals can promote the passport programs:

  • Request Collateral: Travel South Dakota has posters and bookmarks providing visitors with an overview of the passport program & prizes. Businesses may request posters and/or bookmarks to display by contacting Travel South Dakota.South Dakota Passports poster and bookmark
    Download PDF of South Dakota Passports poster
     
  • Share on Social: Being a location on the passport provides bragging rights. Businesses, events and locations can share the great news with their social followers. Tout that the passport will bring locals and visitors alike to your community and businesses. In need of a social media image? Download one of these badges:

    Great Finds social badge

    Great Finds social badge with background

  • Spread the Word: If you are a current passport location or local business, share with visitors the next nearest passport location, assisting passport holders to continue their journey or simply to start their passport adventure.
     
How to Get Involved

Would you consider your business a hidden gem in South Dakota? Do you know of one we should include? Each 12-month cycle, Travel South Dakota will update each passport with new businesses, events and/or locations. We’d love to potentially add your recommendations to the program in the future! Contact Erin Weinzettel at Travel South Dakota for more information.

FREQUENTLY ASKED QUESTIONS

Q:

How did my business/event/location get selected? 

Q:

Does it cost anything for businesses/events/locations to participate?

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As a participating business, do my employees or I need to do anything?

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If visitors have questions about the Great Finds passport, where should they go?

Q:

How do people get their prizes? 

Q:

How long does this program run? 

  

FOR INFORMATION

For more information, please contact Erin Weinzettel, Global Marketing & Brand Manager, at 605-295-4392 or [email protected].
 

 

see all South Dakota Passports