2025 Conference Video

• "Tourism = A Stronger South Dakota”
   

2025 Conference Session Videos

• 2024 Industry Update
  Secretary Jim Hagen
   
• Industry Question & Answer Session
  Industry Panel: Josh Schmaltz, Audrey Otto-Pepper, Seleni Matus, Rachel Headley, Shiloh Francis.
   
• Awards Night Gala
  Lt. Governor Larry Rhoden and Secretary Jim Hagen
   

2025 Conference Session Presentation Decks

• The Ways We Search: How to Be Found in a GenAI Search World (PDF)
  Dallas Miller
   
• Own Your Focus, Stop the Tug of War with Time (link to get downloads; code is "Focus")
  Penny Zenker
   
• Driving Growth and Visitation through Regional Initiatives
  Lyssa Bruzelius – Missouri River Tourism Association
  Kasi Haberman – Southeast South Dakota
  Rosie Smith – Glacial Lakes & Prairies
  Michelle Thomson – Black Hills & Badlands Tourism Association
   
• The Secret to Social Media Content Creation: Best Practices, Tips and Tricks for Creating Engaging Content
  Makenzie O'Hollaren, Avery Anderson, Camille King
   
• Exploring Outdoor Hospitality Trends: Insights from the North American Camping Report with a Spotlight on South Dakota (PDF)
  Diane Eichler
   
• Travel South Dakota 2025 Marketing Plans (PDF)
  Mike Gussiaas
   
• Podcast Trends for the Travel Industry (PDF)
  Aaron Miller and Brian Thacker
   
• Gen Z Hits Differently: Winning Their Dollar & Their Loyalty (PDF)
  Carly Hegstad and Sara Waldner
   
• Destination Development Information Session (PDF)
  Seleni Matus, Alix Collins, Ciara Forest, Kirk Hulstein 
   
• The State of South Dakota Travel (keynote) (PDF)
  David Reichbach
   
• Drive South Dakota Tourism with Data-Powered Strategies in 2025 (PDF)
  David Reichbach
   
• New Year, New Trends: How to Harness Emerging Travel Trends and Make them Work for Your Message (PDF)
  Gina Stouffer and Jessica Foreman
   
• Becoming a Destination for Tourists with Disabilities (PDF)
  Vicki Stewart and Lorin Pryor 
   
• Digital Accessibility 101 (PDF)
  August Erickson
   
• Creative Placemaking: How Artists, Creativity and Culture can Contribute to Community Planning (PDF)
  Rebecca Cruse, Patricia Acevedo Fuentes, Maren Engel, Julie Garreau, Sandra Kern Molman
   

Other Resources/Links

Penny Zenker's website

Chris Bashinelli's website

Future Partners' website

Shawn Achor's website

2024 Economic Impact Report

2025 Annual Tourism Awards

Awards presented at the 2025 Governor’s Conference on Tourism – coming soon