2025 Governor's Conference on Tourism
January 21-23, Pierre, South Dakota
2025 Conference Video
2025 Conference Session Videos
- 2024 Industry Update
Secretary Jim Hagen
- Industry Question & Answer Session
Industry Panel: Josh Schmaltz, Audrey Otto-Pepper, Seleni Matus, Rachel Headley, Shiloh Francis.
- Awards Night Gala
Lt. Governor Larry Rhoden and Secretary Jim Hagen
2025 Conference Session Presentation Decks
- The Ways We Search: How to Be Found in a GenAI Search World (PDF)
Dallas Miller
- Own Your Focus, Stop the Tug of War with Time (link to get downloads; code is "Focus")
Penny Zenker
- Driving Growth and Visitation through Regional Initiatives
Lyssa Bruzelius – Missouri River Tourism Association
Kasi Haberman – Southeast South Dakota
Rosie Smith – Glacial Lakes & Prairies
Michelle Thomson – Black Hills & Badlands Tourism Association
- The Secret to Social Media Content Creation: Best Practices, Tips and Tricks for Creating Engaging Content
Makenzie O'Hollaren, Avery Anderson, Camille King
- Exploring Outdoor Hospitality Trends: Insights from the North American Camping Report with a Spotlight on South Dakota (PDF)
Diane Eichler
- Travel South Dakota 2025 Marketing Plans (PDF)
Mike Gussiaas
- Podcast Trends for the Travel Industry (PDF)
Aaron Miller and Brian Thacker
- Gen Z Hits Differently: Winning Their Dollar & Their Loyalty (PDF)
Carly Hegstad and Sara Waldner
- Destination Development Information Session (PDF)
Seleni Matus, Alix Collins, Ciara Forest, Kirk Hulstein
- The State of South Dakota Travel (keynote) (PDF)
David Reichbach
- Drive South Dakota Tourism with Data-Powered Strategies in 2025 (PDF)
David Reichbach
- New Year, New Trends: How to Harness Emerging Travel Trends and Make them Work for Your Message (PDF)
Gina Stouffer and Jessica Foreman
- Becoming a Destination for Tourists with Disabilities (PDF)
Vicki Stewart and Lorin Pryor
- Digital Accessibility 101 (PDF)
August Erickson
- Creative Placemaking: How Artists, Creativity and Culture can Contribute to Community Planning (PDF)
Rebecca Cruse, Patricia Acevedo Fuentes, Maren Engel, Julie Garreau, Sandra Kern Molman
Other Resources/Links
2025 Annual Tourism Awards
Awards presented at the 2025 Governor’s Conference on Tourism – coming soon
