Research & Reports - Visitation Forecast

Research & Reports

Travel South Dakota’s Visitation Forecast Model is a real-time estimate of what the volume of visitation might be 45 days out. 

The model utilizes several data sources to function. The Adara Ecosystem provides hotel booking data. This data is sourced at a level of detail to allow an understanding of not just the booking itself, but when travelers will be staying in a destination. This is joined with STR reports to understand how well the booking data correlates with occupancy percentages at a real level, as well as transient lodging occupancy. To forecast beyond that, an Exponential Smoothing Model is deployed. Exponential Smoothing takes into account historical data, seasonal trends, and seasonal data to predict what visitation volume will look like three to four weeks out.

For more information, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboards are best viewed on desktop or laptop.)

 

Travel Indicators Dashboard                 Economic impact Dashboard

Visitation Forecast Dashboard

 

Tourism Reports

Jazzfest Sioux Falls
Economic Impact Reports
/research-reports/economic-impact
South Dakota Fast Facts
Fast Facts
/fast-facts-about-south-dakota-tourism-industry
County Analysis | SD Kayak Challenge, Yankton
Annual Reports
/research-reports/annual-reports

FOR INFORMATION

For more information, please contact Calvin Bloemendaal, Research Manager & Industry Liaison, at 605-773-3301 or [email protected].

Research & Reports - Economic Impact

Research & Reports

The travel sector is an integral part of the South Dakota economy. Visitors generate significant economic benefits to households, businesses, and governments alike and represent a critical driver of the state’s economy. The Economic Impact Dashboard provides statistics on the economic value of visitors to South Dakota. The analysis is commissioned by Travel South Dakota and is conducted by Tourism Economics.

For more information, please contact Calvin Bloemendaal or call 605-773-3301.

(Please note that the dashboards are best viewed on desktop or laptop.)

 

Travel Indicators Dashboard                 Visitation Forecast Dashboard

Economic Impact Dashboard

 

Tourism Reports

Jazzfest Sioux Falls
Economic Impact Reports
/research-reports/economic-impact
South Dakota Fast Facts
Fast Facts
/fast-facts-about-south-dakota-tourism-industry
County Analysis | SD Kayak Challenge, Yankton
Annual Reports
/research-reports/annual-reports

FOR INFORMATION

For more information, please contact Calvin Bloemendaal, Research Manager & Industry Liaison, at 605-773-3301 or [email protected].

Kortney Moser

Kortney Moser
Kortney Moser
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Social Media & Public Relations Representative

South Dakota Rally Rush - 2025

South Dakota Rally Rush 2025

Motorcycling is a major draw for South Dakota statewide. It is a tradition for many couples, families and friends across the state and around the country. Travel South Dakota is joining with South Dakota communities to celebrate this tradition with the Rally Rush campaign.

This program offers the opportunity to welcome riders into your communities. Don't miss the chance to get involved. Together, let's put our world-class hospitality on display as we welcome riders from around the world to experience the country's best riding.
 

PARTNERSHIP OPPORTUNITIES

Travel South Dakota is promoting the Rally Rush campaign statewide in an effort to involve as many communities as possible. We're prepared to help communities across the state get started with their own Rally Rush promotions.

  • We offer limited funding assistance to regional tourism associations, CVBs, chambers of commerce, economic development corporations/offices, and civic organizations. Requests will be reviewed and approved by Travel South Dakota.

               DEADLINE: Wednesday, May 28, 2025 extended to Friday, June 6, 2025

               AWARD DEADLINE: Friday, September 12, 2025
 

BENEFITS
  • As an industry member who benefits from and supports motorcycling enthusiasts, you will show travelers that South Dakota has outstanding hospitality and that we all work collaboratively to welcome guests from every corner of the country and the world.
     
  • Promoting Rally Rush in your community and, if possible, hosting special Rally Rush-related events will make riders feel welcome, and could keep them coming back year after year.
     
LOGOS & USAGE

To help you develop your own Rally Rush promotions, we put together a webpage with the Rally Rush Logos, including logo files, logo usage guidelines, and ideas for promotional items that you can create yourself. Promotional Funds may be used towards these efforts.

FOR INFORMATION 

For more information, contact Thad Friedeman, Senior Marketing Services Coordinator, at 605-773-5329 or [email protected].