• Development and management of Travel South Dakota's comprehensive research plan
• Analyze digital and social media engagement, campaign KPI’s and website performance
• Stay informed on emerging marketing trends, new technologies, and industry travel indicators
• Management of the department's comprehensive research and data portfolio
• Oversight of research vendor contracts
• Development of custom research models to monitor progress of our strategic plan initiatives

MEET CALVIN >>

• Manage the Destination Development Program
• Industry liaison for west (Black Hills & Badlands) and central (Missouri River) regions
• Administer the Tourism Advertising Promotion Grant program
• Conduct community visits
• Coordinate industry workshops
• Promote Travel South Dakota's Cooperative Marketing programs
• Tourism development project management

MEET CIARA >>

• Industry liaison for the northeast (Glacial Lakes & Prairies) and southeast (Southeast South Dakota) regions
• Promote Travel South Dakota's Cooperative Marketing programs
• Support the development of Indigenous Tourism and the South Dakota Native Tourism Alliance
• Administer the Tourism Advertising Promotion Grant program
• Support the development of agritourism offerings in the state
• Support Destination Development Program work