Brand Standards
This Brand Standards Book includes guidelines for supporting or expressing the South Dakota brand while creating your own advertisements, promotions, or marketing materials. By working together, and by sharing a cohesive brand identity and story, we can continue reaching more visitors in more places than ever before.
Download the 2025 Brand Standards Book
LOGOS
Are you looking for the "South Dakota" script or "Travel South Dakota" logo, specifically? Script and logo files can be downloaded from the Logos album in our Travel South Dakota Media Library (in both vector SVG and PNG formats). This is the current official version of the full "Travel South Dakota" logo:
PHOTOS
Do you need photos for your efforts? Travel South Dakota offers a selection of images from across South Dakota in our Travel South Dakota Media Library. Photo usage is free of charge, but when published, the images should be credited with "Photo by Travel South Dakota". Notes about photography can be found on pages 27-30 of the Brand Standards Book.
Download the 2025 Brand Standards Book
FOR INFORMATION
For more information, please contact Mike Gussiaas, Chief Marketing & Creative Officer, at 605-773-3301 or [email protected].
Industry Toolkit
The positive impact tourism has on our economy here in South Dakota can't be told enough. It's important that you – our local tourism businesses and DMOs – share the relevance of travel with our residents, city and state leaders, not just when trying to defend our budgets but year-round, come rain or shine.
In this toolkit, you'll find the resources to educate your key stakeholders on what tourism does for our communities, state, and nation.
South Dakota Rally Rush - 2025
Motorcycling is a major draw for South Dakota statewide. It is a tradition for many couples, families and friends across the state and around the country. Travel South Dakota is joining with South Dakota communities to celebrate this tradition with the Rally Rush campaign.
This program offers the opportunity to welcome riders into your communities. Don't miss the chance to get involved. Together, let's put our world-class hospitality on display as we welcome riders from around the world to experience the country's best riding.
PARTNERSHIP OPPORTUNITIES
Travel South Dakota is promoting the Rally Rush campaign statewide in an effort to involve as many communities as possible. We're prepared to help communities across the state get started with their own Rally Rush promotions.
- We offer limited funding assistance to regional tourism associations, CVBs, chambers of commerce, economic development corporations/offices, and civic organizations. Requests will be reviewed and approved by Travel South Dakota.
DEADLINE: Wednesday, May 28, 2025
- For organizations receiving grant funds, a limited supply of pre-designed & printed posters, stickers, window clings, and T-shirts is available from Travel South Dakota. See more information about all promotional materials.
- Travel South Dakota will recognize a community with the Rally Rush Rumblin' Community Award during the 2026 Governor’s Conference on Tourism.
AWARD DEADLINE: Friday, September 12, 2025
BENEFITS
- As an industry member who benefits from and supports motorcycling enthusiasts, you will show travelers that South Dakota has outstanding hospitality and that we all work collaboratively to welcome guests from every corner of the country and the world.
- Promoting Rally Rush in your community and, if possible, hosting special Rally Rush-related events will make riders feel welcome, and could keep them coming back year after year.
LOGOS & USAGE
To help you develop your own Rally Rush promotions, we put together a webpage with the Rally Rush Logos, including logo files, logo usage guidelines, and ideas for promotional items that you can create yourself. Promotional Funds may be used towards these efforts.
FOR INFORMATION
For more information, contact Thad Friedeman, Senior Marketing Services Coordinator, at 605-773-5329 or [email protected].