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Cooperative Marketing Overview

Make Your Marketing Dollar Go Further

In order to attract more guests to our communities and businesses, Travel South Dakota wants to work with you on developing new marketing efforts and campaigns. By creating industry partnerships, we can help make everyone's tourism marketing dollars reach farther into new and emerging markets, further reach target audiences, and show the full scope of South Dakota to potential visitors.

In 2020, the department rolled out new marketing offerings available through our Á La Carte program that everyone can take advantage of. We continue to expand these offerings and build upon the success of our community cooperative marketing program. Through these cooperative marketing programs, you will find more ways than ever to participate in targeted marketing campaigns that leverage our efforts, research and insights across a multitude of channels.

To learn more about any of the available co-op opportunities, review the program links and simply complete the appropriate application form you'll find on the program pages when ready. Note space is limited and will sell fast! For more information or if you have questions, contact Ashley Worth or call 605-773-3301.

Marketing Overview

Maintaining and Expanding South Dakota's Brand Presence

With world-renowned monuments, breathtaking landscapes, warm hospitality, rich Native American culture, and Western heritage, South Dakota is a state with a unique brand story to tell. As representatives of the great faces and great places of South Dakota, it's our responsibility to make sure our year-round and seasonal campaigns & programs target the right regional, national and international audiences. To succeed, we use the most effective channels to place award-winning creative that stands out, all while staying ahead of the evolution in how people plan their vacations.

We’re proud of the increased awareness we’ve made through our efforts in target markets, and we’re always looking for ways to involve more of our partners throughout the state. We want to share what we’ve learned to make the industry better. Travel South Dakota's cooperative marketing programs will help you find more ways than ever to actively participate in our targeted marketing campaigns. By pooling resources, we can reach a broader audience and make your advertising dollars go further.