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Tourism Industry

Destination Development Program

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South Dakota Tourism Industry

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SDVisit.com is the official Travel South Dakota website where you'll find the latest tourism industry reports, initiatives, marketing tools, training opportunities and more.
 

Tourism = A Stronger South Dakota

14.9M

Total Visitation

$5.09B

Total Visitor Spending

$398.7M

Tax Revenue Generated

58,824

Number of Jobs Supported

*Statistics from 2024

See More Statistics
Latest Updates
Mount Rushmore National Memorial

Destination Development Program

Tourism is a cornerstone of South Dakota's economy, offering a unique opportunity to spread its benefits across communities statewide. In 2024, the state welcomed 14.9...

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Tourism Awards Nominations

Each year during the annual South Dakota Governor's Conference on Tourism, awards are presented to members or organizations that have made outstanding contributions to South Dakota's...

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Rooster Rush Cacklin' Community Award

Travel South Dakota encourages communities across South Dakota to participate in Rooster Rush. Following the campaign, one community will be selected as having exhibited...

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Quick LInks

Hiking in the Black Hills
Great Face Program
/training-hospitality/south-dakota-great-face-program
South Dakota prairie landscape
Great Place Program
/training-hospitality/south-dakota-great-place-program
South Dakota Passports
Passports
/south-dakota-passports
A La Carte Cooperative Marketing Program
A La Carte Marketing
/la-carte-cooperative-marketing-program
Destination Development Program
Destination Devel.
/destination-development
Travel South Dakota Webinar Series
Webinar Series
/training-hospitality/webinar-series
Pactola Lake and US Highway 385
US 385 Construction
/us-385
South Dakota Pheasant Hunting
Rooster Rush 2025
/marketing-programs/south-dakota-rooster-rush
Rally Rush 2025
Rally Rush 2025
/marketing-programs/south-dakota-rally-rush-2024
"Your website, travel guide, and email newsletters all have a wealth of information. We listened to every episode of The Travel South Dakota Stories podcast and got some great ideas for places to visit. The South Dakota passports led us to spots that we likely would have missed otherwise. And I can't say enough about how helpful and friendly the staff were at the two visitors centers (Vermillion and Black Hills) where we stopped for information. ... My daughter and I had a memorable first trip to South Dakota because of it, and we felt like we were just scratching the surface."
Visitor Comment - Jeremy from North Carolina
"My husband and I had a GREAT time in SD last month. Great places indeed: gorgeous scenery, lots of wildlife, wonderful hikes, and great food (including our first taste of chislic in Spearfish Canyon). ... I hope to get back to the Black Hills again as I didn't get to do everything I wanted to do because of rainstorms. Your promotional materials were very helpful, and we picked up additional materials at rest stops on I-90."
Visitor Comment - Maria from Pennsylvania
"Hello! We did receive our vacation guide and we had a wonderful time in Sioux Falls, Oacoma, and the Black Hills. We spent 5 days in the Black Hills and could have stayed longer had we the time! My best meal of the 18-day vacation was a bison steak dinner in Hill City! The scenic bi-way drive through the Hills was spectacular; esp. the Needles highway! And the Bad Lands were something from another planet!! Thank you for your help, information & friendly welcome to us."
Visitor Comment - Michael from Ohio
58,824 jobs were supported by tourism activity.
Economic Impact of Tourism in South Dakota, 2024 - Tourism Economics
“We just returned from a trip to the Black Hills. We were overwhelmed with the beauty of this area and the friendliness of your residents. The landscape...both natural and man-made...was breathtaking. The wildlife was something we had never before seen close-up. Thank you so much for offering all that you do. You should be very proud.”
Visitor Comment - Greg from Virginia
After being exposed to Tourism’s messaging, the number who believed South Dakota was a good place to live, attend college, start a business or even retire, all saw increases.
Economic Impact of Tourism in South Dakota, 2017 - Longwoods International
"We returned home a week ago from South Dakota. Wow! It was a wonderful place to spend the week. I can see why your state has become one of the hottest destinations I hear about, from different age groups. I’m telling everyone I know....'you gotta go'!”
Tour Operator Comment - Cindy from Illinois
"My wife and I spent 3 very relaxing and enjoyable weeks traveling your fine state in 2018. we had so much fun that we plan on coming back in 2019 and trying to see more of your wonderful sights and attractions."
Visitor Comment - Brian from New York
“We have just returned from visiting your wonderful state and it was pure magic! The sites are unbelievable and even better, your residents are the best. So kind, nice and very helpful. I wish I could live there. Your vacation guide was very helpful along, with your workers at the Visitor Stations. Once again, thanks for a fabulous and spectacular vacation.”
Visitor Comment - Paul from Baltimore

Industry Resources

Fort Sisseton Wagon Train Equipment
Industry Toolkit
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/industry-toolkit
State Capital
Industry Calendar
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/industry-calendar
South Dakota dining
Hospitality Training
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/training-hospitality/online-hospitality-training
September 16, 2025

LEAD AND WESSINGTON SPRINGS SELECTED FOR TRAVEL SOUTH DAKOTA'S NEW DESTINATION DEVELOPMENT PROGRAM

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Rooster Rush Toolkit - 2025

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Webinar: South Dakota Lodging Performance: Year in Review

Webinar: South Dakota Lodging Performance: Year in Review

November 4, 2025 12:00am
November 4, 2025 to November 4, 2025

online
Pierre, SD 57501
United States

Join us Tuesday, November 4, 2025, at 11 a.m. Central/10 a.m. Mountain, for the South Dakota Lodging Performance: Year in Review webinar presented by Katie Barnes from Key Data.

Register Now

Website

Webinar: South Dakota Lodging Performance: Year in Review

Webinar: South Dakota Lodging Performance: Year in Review

November 4, 2025 12:00am

online
Pierre, SD 57501
United States

<p>Join us <strong>Tuesday, November 4, 2025, </strong>at 11 a.m. Central/10 a.m. Mountain, for the <strong>South Dakota Lodging Performance: Year in Review</strong> webinar presented by Katie Barnes from Key Data.</p><p><a class="double-arrow-cta-red" href="https://us06web.zoom.us/webinar/register/WN_XWKw3w0HQCeC3IYSibn9pQ&quot; target="_blank">Register Now</a></p>

Website
Month
November

Webinar: What 2025 Has Told Us About South Dakota Visitation

Webinar: What 2025 Has Told Us About South Dakota Visitation

December 9, 2025 12:00am
December 9, 2025 to December 9, 2025

online
Pierre, SD 57501
United States

Join us Tuesday, December 9, 2025, at 11 a.m. Central/10 a.m. Mountain, for the What 2025 Has Told Us About South Dakota Visitation webinar presented by Devon Alexander with Datafy.

Register Now

Website

Webinar: What 2025 Has Told Us About South Dakota Visitation

Webinar: What 2025 Has Told Us About South Dakota Visitation

December 9, 2025 12:00am

online
Pierre, SD 57501
United States

<p>Join us <strong>Tuesday, December 9, 2025, </strong>at 11 a.m. Central/10 a.m. Mountain, for the <strong>What 2025 Has Told Us About South Dakota Visitation</strong> webinar presented by Devon Alexander with Datafy.</p><p><a class="double-arrow-cta-red" href="https://us06web.zoom.us/webinar/register/WN_uQ8z4vzhQYSevn6pCLAAcQ&quot; target="_blank"><strong>Register Now</strong></a></p>

Website
Month
December

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