Campaigns
Our mission to share South Dakota’s story hasn’t changed, but our methods of reaching and engaging new audiences are always evolving. We are highly motivated to stay ahead of changing trends, measure the impact of our efforts, and value great creative content.
Travel South Dakota typically has seven yearly consumer-focused efforts: year-round/evergreen, peak, shoulder, hunting, peak co-op, fall co-op and international campaigns.
Industry Calendar
Members of the South Dakota tourism industry are encouraged to note these important dates, below, in your calendars.
If you are looking for a comprehensive listing of events for visitors to South Dakota, take a look at the Calendar of Events on TravelSouthDakota.com.
Note these upcoming dates and deadlines.
Southeast South Dakota Tourism Summit & Lit Swap
The Worlds Only Corn Palace
604 N Main Street
Mitchell, SD 57301
United States
<p>Head to The World's Only Corn Palace in Mitchell for the 2026 Southeast South Dakota Tourism Association (SSDTA) <strong>Tourism Summit and Lit Swap</strong> on <strong>Tuesday, May 12</strong>, 9:30 a.m.-3:30 p.m. (Registration closes May 8.)</p><p>This is an amazing opportunity to connect, learn, and gain valuable insights to help your business or attraction thrive in Southeast South Dakota’s tourism industry.<br> </p><!---
<p>
The <a href="https://sdvisit.com/sites/default/files/2024-03/Southeast-South-Dakota-…; target="_blank">SESD Literature Drop</a> will take place <strong>10 a.m.-2 p.m. </strong>on Wednesday, May 1, at Rude Transportation Co. in Sioux Falls. For more information, email <a href="mailto:[email protected]">[email protected]</a>… (605) 665-2435, or <a href="https://sdvisit.com/sites/default/files/2024-03/Southeast-South-Dakota-…; target="_blank">click here</a>.<br>
</p>
---><p><strong>All literature</strong> to be displayed at Interstate Welcome Centers <strong>must be registered</strong> for Travel South Dakota's <a href="https://sdvisit.com/training-hospitality/interstate-welcome-centers#pub…; target="_blank">Publication Program</a>.</p>
Southeast South Dakota Tourism Summit & Lit Swap
Southeast South Dakota Tourism Summit & Lit Swap
The Worlds Only Corn Palace
604 N Main Street
Mitchell, SD 57301
United States
Head to The World's Only Corn Palace in Mitchell for the 2026 Southeast South Dakota Tourism Association (SSDTA) Tourism Summit and Lit Swap on Tuesday, May 12, 9:30 a.m.-3:30 p.m. (Registration closes May 8.)
This is an amazing opportunity to connect, learn, and gain valuable insights to help your business or attraction thrive in Southeast South Dakota’s tourism industry.
All literature to be displayed at Interstate Welcome Centers must be registered for Travel South Dakota's Publication Program.
Destination Development Program Application window
Destination Development Program Application window
online
Pierre, SD 57501
United States
The application window for the Destination Development Program opens on Wednesday, May 20, 2026.
Applications are due on Tuesday, June 30, 2026.