Webinar Series

The following webinar includes the latest updates from the South Dakota District Office of the Small Business Administration about the new aid and relief programs available to tourism businesses, the latest research from Destination Analysts on consumer sentiment about travel, the latest insights from Smith Travel Research on how hotels in the nation and South Dakota are faring amidst this pandemic, tailored research insights from the Department of Tourism about how the state is doing at this time, updates on our marketing and public relations efforts, and answers to some submitted questions from the industry.

COVID-19 Update
Date: Wednesday, April 29, 2020
Presented by: Secretary Hagen, Jaime Wood, Erin Francis-Cummings, Kelsey Waite, Tourism staff

  • SBA and new relief programs
  • Research on visitor sentiment and travelers’ thought processes from Destination Analysts
  • Up-to-date statistics from Smith Travel Research
  • Marketing and public relations efforts
  • Governor Noem's "Getting Back To Normal Plan"

Webinar Recording

COVID-19 Update webinar deck (PDF)


This webinar will be available via Zoom. For most participants, you will simply need to click the link provided in the confirmation email to be able to join the webinar. If you are uncertain if you can connect, you can read about the system requirements on the Zoom website.

Once you call into the session, please turn your phone to mute during the webinar. Participants will be able to submit questions by typing them into the messaging functionality during the webinar and there will also be time for Q&A at the end of the session. (If you only want to listen and/or run into any problems with logging on to Zoom, phone-only access is an option.)

This webinar will be recorded and a link to the recording will be sent to participants following the presentation. 

Future Webinar

POSTPONED FROM MARCH, 24, 2020; NEW DATE TO BE DETERMINED - In 2019, The South Dakota Department of Tourism worked with Destination Analysts and Miles Partnership to conduct a study of TravelSouthDakota.com users to determine their browsing behavior, engagement, content preferences and the impact it had on their vacation planning. Join us at 2 p.m. (CT) on March 24 for an engaging look at these findings and to hear about recommendations for TravelSouthDakota.com and how this is valuable to South Dakota Department of Tourism’s business and community partners.

A Visitor’s Journey on TravelSouthDakota.com
Date and time: Tuesday, March 24, 2020 @ 2 PM Central - POSTPONED
Presented by: TBD

  • Browsing behavior
  • Engagement
  • Content preferences
  • Impact on vacation planning



Previous Webinars

Research, Marketing, and Industry COVID-19 Update
Date: Wednesday, April 8, 2020
Presented by: Governor Noem, Secretary Hagen, Chris Davidson, Tourism staff

  • Impact of COVID-19 on destination organizations
  • COVID-19-related research
  • Tourism's marketing efforts and rebound campaign
  • Tourism's on-going PR efforts

Webinar Recording

COVID-19 Update webinar deck (PDF)


SBA Economic Injury Disaster Loan Information for the Tourism Industry
Date and time: Thursday, March 26, 2020 @ 10 AM Central
Presented by: various presenters

  • Loan Application Process
  • Required Documentation
  • Loan Disbursements
  • What Can the Funds be Used for
  • Who is Eligible
  • Business Resources and Assistance

Webinar Recording

SBA Loan Assistance Webinar Questions & Answers (PDF)

SBA & SBA Resource Partner Contact Information (PDF)

SBA Lenders in South Dakota (pp. 28-33 of the Small Business Resource Guide) (PDF)


Apprenticeships 101: Everything you Wanted to Know About Starting Your Own Apprenticeship Program
Date and time: Wednesday, February 12, 2020 @ 10 AM Central
Presented by: Samantha McGrath, South Dakota Department of Labor and Regulation

  • Learn the basics of apprenticeships
  • Build a skilled workforce
  • Fill job openings
  • Help reduce employee turnover

Webinar Recording


South Dakota Week of Work
Tuesday, January 7, 2020 @ 10 AM Central
Presented by: Sec. Marcia Hultman, South Dakota Department of Labor and Regulation

  • Hear about the current workforce landscape of South Dakota, including youth participation rates
  • Understand the importance of providing those first work-based learning experiences
  • Learn how the South Dakota Week of Work can benefit your business and how to create activities
  • Get updates on the Career Launch SD and Start Today SD initiatives

Webinar Recording


Revealing the South Dakota Visitor
Wednesday, November 20, 2019 @ 10 AM Central
Presented by: Sindy Diab, Director of Research Accounts, MMGY Travel Intelligence (formerly DK Shifflet)

  • Average Length of Stay
  • Size of Travel Party
  • Average Spend Per Visitor/Travel Party
  • When they Travel Here
  • Top Origin Cities

Webinar Recording

Webinar Deck


Portrait of the America Traveler
Wednesday, September 11, 2019 @ 10 AM Central
Presented by: Chris Davidson, EVP of Insights and Strategy, MMGY Global

  • Travel Behavior and Intentions
  • Demographics
  • Destination Selection
  • Media Usage
  • Information Sources

Webinar Recording


Enhancing the Visitor Experience
Thursday, June 6, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Jacey Jessop

  • Tips for good service before they arrive
  • Making the first impression
  • Observe the customers behavior and non-verbal signals
  • Listening to Understand
  • Dealing with Difficult Customers

Webinar Recording

Webinar Deck


Marketing on a Budget
Wednesday, April 3, 2019 @ 10:00 AM Central
Presented by: Erin Weinzettel and Mike Gussiaas

  • Effective Partnerships
  • Power of Word of Mouth & Brand Ambassadors
  • Promotions, Negotiations & Enhancing Your Brand

Marketing on a Budget Webinar Google My Business Worksheet

Webinar Recording

Webinar Deck


Business and Basics
Thursday, March 28, 2019 @ 10:00 AM Central
Presented by: Laura Mitchell and Mike Gussiaas

  • Goals and Brand Identity
  • Claiming your Online Property
  • Making your Business Known

Business and Basics Webinar  Brand Building Exercise  

Business and Basics Webinar Claim Your Listings Worksheet

Webinar Recording

Webinar Deck


Understanding Your Audience and Why it Matters
Wednesday, March 20, 2019 @ 10:00 AM Central
Presented by: Kirk Hulstein and Matt Hammer

  • Knowing your Audience
  • Creating your Message
  • Interacting with your Audience


Webinar Recording 


Rise of the Hyper Informed Traveler
Wednesday, March 15, 2018 @ 2:00 PM Central
Presented by: Kirk Hulstein and Chris Adams

  • Travel Media Landscape
  • Sources of Information for Travelers
  • How Americans Plan their Vacations
  • Create and Distribute the Right Content

Webinar Recording

Webinar Slides