Campaigns

Travel South Dakota Consumer Marketing Campaigns

Our mission to share South Dakota’s story hasn’t changed, but our methods of reaching and engaging new audiences are always evolving. We are highly motivated to stay ahead of changing trends, measure the impact of our efforts, and value great creative content. 

Travel South Dakota typically has seven yearly consumer-focused efforts: year-round/evergreen, peak, shoulder, hunting, peak co-op, fall co-op and international campaigns. 

2026 Marketing Campaign --- people walking along the river
2026 Marketing Campaign
Campaign Details
Past Marketing Campaigns

Take a look back and see how Travel South Dakota's efforts have evolved over the years. See what's worked well, what messaging or tactics may never go out of style, and how some trends quickly come and go. 

Glacial Lakes & Prairies Literature Drop

Glacial Lakes & Prairies Literature Drop

to

3015 1st Avenue NE
Watertown, SD 57201
United States

The 2026 Glacial Lakes & Prairies Tourism Literature Drop is a free event. However, registration is required. With questions, please call the Glacial Lakes & Prairies office at (605) 886-7305 or email Jody at [email protected]. Use the online Literature Drop Registration form to register no later than Friday, April 3.

The Literature Drop will take place 11:30 a.m.-12:15 p.m. on Monday, April 27, at the Prairie Lakes Ice Arena (3015 1st Avenue NE in Watertown).
 

All literature to be displayed at Interstate Welcome Centers must be registered for Travel South Dakota's Publication Program.

Glacial Lakes & Prairies Literature Drop

Glacial Lakes & Prairies Literature Drop

3015 1st Avenue NE
Watertown, SD 57201
United States

<p>The 2026&nbsp;<strong>Glacial Lakes &amp; Prairies Tourism Literature Drop</strong> is a free event. However, <strong>registration is required</strong>. With questions, please call the Glacial Lakes &amp; Prairies office at (605) 886-7305 or email Jody at <a href="mailto:[email protected]">[email protected]</a&gt;. Use the <a href="https://www.sdglaciallakes.com/about-us/membership-benefits/literature-…; target="_blank">online Literature Drop Registration form</a> to register no later than <strong>Friday, April 3</strong>.</p><p>The <strong>Literature Drop</strong> will take place <strong>11:30 a.m.-12:15 p.m.</strong> on Monday, April 27, at the Prairie Lakes Ice Arena (3015 1st Avenue NE in Watertown).<br>&nbsp;</p><p><strong>All literature</strong> to be displayed at Interstate Welcome Centers <strong>must be registered</strong> for Travel South Dakota's <a href="https://sdvisit.com/training-hospitality/interstate-welcome-centers#pub…; target="_blank">Publication Program</a>.</p>

Month
April

South Dakota Tourism Industry

March Mile Marker
Welcoming spring to South Dakota

SDVisit.com is the official Travel South Dakota website where you'll find the latest tourism industry reports, initiatives, marketing tools, training opportunities and more.
 

Tourism = A Stronger South Dakota

14.97M

Total Visitation

$5.16B

Total Visitor Spending

$406.1M

Tax Revenue Generated

59,145

Number of Jobs Supported

*Statistics from 2025

See More Statistics
Latest Updates
Mount Rushmore National Memorial
Training & Hospitality

Spring Customer Service Seminars 2026

Travel South Dakota, in partnership with the South Dakota Retailers Association, is excited to bring in James T. Robilotta for the 2026 Spring Customer Service...

Read More
Training & Hospitality

Insider Sessions

Travel South Dakota’s Insider Sessions (formerly the Webinar Series) offer useful & timely information relevant to the tourism industry. On this page, you’ll find information...

Read More

Quick LInks

A La Carte Cooperative Marketing Program
A La Carte Marketing
/la-carte-cooperative-marketing-program
Destination Development Program
Destination Devel.
/destination-development
Travel South Dakota Webinar Series
Insider Sessions
/training-hospitality/webinar-series
Hiking in the Black Hills
Great Face Program
/training-hospitality/south-dakota-great-face-program
South Dakota prairie landscape
Great Place Program
/training-hospitality/south-dakota-great-place-program
South Dakota Passports
Passports
/south-dakota-passports
Pactola Lake and US Highway 385
US 385 Construction
/us-385
South Dakota Pheasant Hunting
Rooster Rush 2025
/marketing-programs/south-dakota-rooster-rush
Rally Rush 2025
Rally Rush 2025
/marketing-programs/south-dakota-rally-rush-2024
"Your website, travel guide, and email newsletters all have a wealth of information. We listened to every episode of The Travel South Dakota Stories podcast and got some great ideas for places to visit. The South Dakota passports led us to spots that we likely would have missed otherwise. And I can't say enough about how helpful and friendly the staff were at the two visitors centers (Vermillion and Black Hills) where we stopped for information. ... My daughter and I had a memorable first trip to South Dakota because of it, and we felt like we were just scratching the surface."
Visitor Comment - Jeremy from North Carolina
"My husband and I had a GREAT time in SD last month. Great places indeed: gorgeous scenery, lots of wildlife, wonderful hikes, and great food (including our first taste of chislic in Spearfish Canyon). ... I hope to get back to the Black Hills again as I didn't get to do everything I wanted to do because of rainstorms. Your promotional materials were very helpful, and we picked up additional materials at rest stops on I-90."
Visitor Comment - Maria from Pennsylvania
"Hello! We did receive our vacation guide and we had a wonderful time in Sioux Falls, Oacoma, and the Black Hills. We spent 5 days in the Black Hills and could have stayed longer had we the time! My best meal of the 18-day vacation was a bison steak dinner in Hill City! The scenic bi-way drive through the Hills was spectacular; esp. the Needles highway! And the Bad Lands were something from another planet!! Thank you for your help, information & friendly welcome to us."
Visitor Comment - Michael from Ohio
58,824 jobs were supported by tourism activity.
Economic Impact of Tourism in South Dakota, 2024 - Tourism Economics
“We just returned from a trip to the Black Hills. We were overwhelmed with the beauty of this area and the friendliness of your residents. The landscape...both natural and man-made...was breathtaking. The wildlife was something we had never before seen close-up. Thank you so much for offering all that you do. You should be very proud.”
Visitor Comment - Greg from Virginia
After being exposed to Tourism’s messaging, the number who believed South Dakota was a good place to live, attend college, start a business or even retire, all saw increases.
Economic Impact of Tourism in South Dakota, 2017 - Longwoods International
"We returned home a week ago from South Dakota. Wow! It was a wonderful place to spend the week. I can see why your state has become one of the hottest destinations I hear about, from different age groups. I’m telling everyone I know....'you gotta go'!”
Tour Operator Comment - Cindy from Illinois
"My wife and I spent 3 very relaxing and enjoyable weeks traveling your fine state in 2018. we had so much fun that we plan on coming back in 2019 and trying to see more of your wonderful sights and attractions."
Visitor Comment - Brian from New York
“We have just returned from visiting your wonderful state and it was pure magic! The sites are unbelievable and even better, your residents are the best. So kind, nice and very helpful. I wish I could live there. Your vacation guide was very helpful along, with your workers at the Visitor Stations. Once again, thanks for a fabulous and spectacular vacation.”
Visitor Comment - Paul from Baltimore

Industry Resources

Fort Sisseton Wagon Train Equipment
Industry Toolkit
toolkit icon
/industry-toolkit
State Capital
Industry Calendar
events icon
/industry-calendar
South Dakota dining
Hospitality Training
toolkit icon
/training-hospitality/online-hospitality-training

Industry Calendar

Industry Calendar

Members of the South Dakota tourism industry are encouraged to note these important dates, below, in your calendars.

If you are looking for a comprehensive listing of events for visitors to South Dakota, take a look at the Calendar of Events on TravelSouthDakota.com.

Group of people in a room for a training session - Spring Customer Service Seminar
COMING SOON
Spring Customer Service Seminars
May 5-7, 2026
Learn more
Industry Calendar

Note these upcoming dates and deadlines.

Narrow your Results
SHOWING 3 of 33
SHOWING 3 of 33

Southeast South Dakota Tourism Summit & Lit Swap

Southeast South Dakota Tourism Summit & Lit Swap

The Worlds Only Corn Palace
604 N Main Street
Mitchell, SD 57301
United States

<p>Head to The World's Only Corn Palace in Mitchell for the 2026 Southeast South Dakota Tourism Association (SSDTA) <strong>Tourism Summit and Lit Swap</strong> on <strong>Tuesday, May 12</strong>, 9:30 a.m.-3:30 p.m. (Registration closes May 8.)</p><p>This is an amazing opportunity to connect, learn, and gain valuable insights to help your business or attraction thrive in Southeast South Dakota’s tourism industry.<br>&nbsp;</p><!---
<p>
The <a href="https://sdvisit.com/sites/default/files/2024-03/Southeast-South-Dakota-…; target="_blank">SESD Literature Drop</a> will take place <strong>10 a.m.-2 p.m. </strong>on Wednesday, May 1, at Rude Transportation Co. in Sioux Falls. For more information, email <a href="mailto:[email protected]">[email protected]</a>… (605) 665-2435, or <a href="https://sdvisit.com/sites/default/files/2024-03/Southeast-South-Dakota-…; target="_blank">click here</a>.<br>
&nbsp;
</p>
---><p><strong>All literature</strong> to be displayed at Interstate Welcome Centers <strong>must be registered</strong> for Travel South Dakota's <a href="https://sdvisit.com/training-hospitality/interstate-welcome-centers#pub…; target="_blank">Publication Program</a>.</p>

Website
Month
May

Southeast South Dakota Tourism Summit & Lit Swap

Southeast South Dakota Tourism Summit & Lit Swap

to

The Worlds Only Corn Palace
604 N Main Street
Mitchell, SD 57301
United States

Head to The World's Only Corn Palace in Mitchell for the 2026 Southeast South Dakota Tourism Association (SSDTA) Tourism Summit and Lit Swap on Tuesday, May 12, 9:30 a.m.-3:30 p.m. (Registration closes May 8.)

This is an amazing opportunity to connect, learn, and gain valuable insights to help your business or attraction thrive in Southeast South Dakota’s tourism industry.
 

All literature to be displayed at Interstate Welcome Centers must be registered for Travel South Dakota's Publication Program.

Website